Go2Market – scale up your business

build! intensive coaching and practical consultation for market access                          EFRE Logo

Icon für Beginn Period: 2019 to 2022
Icon für Dauer Duration: 6 months

Application from 01/05/ to 30/08/2019!

Are you a start-up planning your first market entry in Austria?
Or has your company been successful in the market for some time and it’s time to launch a completely new product or service?
Do you want to develop new industries or target groups?

The new build! Go2Market Programme offers the relevant services.

The establishment of start-ups in the national market represents the basis of successful corporate development. As a result, the programme focuses on marketing and distribution. The development and implementation of a marketing concept for national market entry are the main focus.


With Go 2 Market, the build! start-up centre Carinthia supports innovative and technology-oriented start-up projects in the development of sales and marketing strategies for a successful entry into the domestic market.

Target audience

  • build! Incubees & Alumni
  • Alumni from other Incubators
  • Young Entrepreneurs
  • Start-ups in industry, manufacturing, production-related services, information and communication technologies (ICT).
  • The company start-up may not have taken place more than 5 years ago.
  • The registered office or permanent establishment of the company is located in Carinthia.
  • First market entry with a product or service, or development of new industries or target groups.

Exclusion criteria

  • Company> 5 years
  • Product or service without technology-oriented background Activities in the sector: trade, commerce, tourism, creative industries (including civil engineers, planning offices, architects, advertising agencies, web designers, etc.)
  • Incoming Mission (business relocations for market development in Austria)

build! Coaching & Training

The programme is divided into two modules. Programme contents are transmitted in the form of workshops, intensive coaching, peer review processes and ongoing exchange and feedback. In order to guarantee a high-quality offer, we cooperate closely with experts from many diverse fields.

Planned priorities:

  • Structure of target markets
  • Development of a market entry strategy
  • Legal terms. and tax aspects in the market development ((internat.) contract design, etc.)
  • Development of a marketing and sales concept (development of a distribution system etc.)
  • Customer Success
Go to market Programm
Special Topics Basic
Icon für Dauer Duration: 1-2 Days

General strategic and operational questions about the special areas are part of the workshops.

The aim is to create an overview and to filter out the relevant aspects for the program participants. These are deepened in case studies.

Special Topics Deep Dive
Icon für Dauer Duration: 1-2 Days

Needs-oriented, topic-specific coaching and training.

Working on the practical examples,  of which the program participants implement what they have learned together with the experts.


build! Netzwork & Community

In addition to networking with pilot customers and cooperation partners, young entrepreneurs receive a Silicon Alps Membership worth € 750 during the program.

build! Infrastructure

If required, the use of the Digital Flex Desk in Villach or Klagenfurt is possible.


Apply now!

Program details

Application form


Henrik Fißmann – henrik.fissmann@build.or.at

Go2Market is a coaching program. Pure reimbursements for the production of advertising materials, trade fair stands etc. are therefore not part of the service offer.

Details about the program will follow  soon.  Subject to change.

This project is co-financed by the European Regional Development Fund (ERDF). More information on IWB / ERDF can be found here www.efre.gv.at

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